http://biggovernment.com/2009/12/23/christmas-back-on-build-a-bear-surrenders-and-pulls-alarmist-videos/
"Yesterday, we brought you the disturbing story of Build-a-Bear’s on-line video series warning kids that the North Pole may completely disappear in just a few days, threatening Christmas. (Average December temperature in the North Pole is around
minus 40 degrees Farenheit.) Needless to say, the story received a lot of attention and sparked several organized efforts to boycott the company’s products.
By the end of what must have been a terrible, horrible, no-good, very bad day in Build-a-Bearville, CEO and Founder Maxine Clark published the following letter to the public:"
http://www.docstoc.com/docs/20214876/build-a-bear-letter-pdf